Conversion Rate Calculator

conversion rate calculator

You conversion rate can be calculated in a number of different ways. In it’s most simplest form, a websites conversion rate is the number of online sales as a percentage of the number of visitors to a website. It is one of the most important metrics for any website which has a conversion event. A […]

CTR Calculator

ctr calculator

The click through rate (CTR) is one of the most basic, and most frequently used, metrics in the online advertising industry. CTR is used to gauge the attractiveness and level of engagements ads get across all sorts of media, including Google Ads, Facebook and Instagram Ads, display/banner ads, Twitter ads, and even sponsored links. Generally […]

What is Remnant Inventory?

What Is Remnant Inventory

Remnant inventory is a term used primarily by sales & marketing managers at websites which monetize their web traffic by selling ad space directly to advertisers. When the volume of ads purchased by all advertisers is less than the available ad inventory (eg not all ad units have been purchased), then the unsold inventory must […]

Standard IAB Sizes Explained

standard iab sizes

On the face of it, this sounds like it will be a pretty dry article. But for anyone wanting to seriously monetize their website using banner ads, it is important to know the standard IAB sizes. They are important to know because when you design your website, and more specifically where you are going to […]

How to Sell Advertising on Your Website

Prepare your Advertising Kit What’s in an advertising kit? Your advertising kit is everything a potential advertiser would need to know before making the decision to advertise on your website. It contains information such as: What opportunities are available on your website The price for these opportunities The technical specifications for the opportunities Case studies […]

The Ultimate Guide on How To Monetize Your Email List

By creating a regular newsletter you are simply creating one more medium through which you can deliver advertising, and therefore one more medium to sell to advertisers.  You can sell naming rights to the newsletter, or sell multiple banners per newsletter depending on your design. Services such as Aweber or Mailchimp allow you to easily […]

How to Get Sponsored Content on Your Website

I love a sponsored article. ✅ You avoid putting a banner ad on your website✅ You receive new content for your website, you didn’t have to write✅ You connect with a brand who might want other advertising in the future✅ You can offer package deals with a discount (buy a package of 6 articles for […]

How to Monetize a Website Without Adsense

There are many ways to monetize a website without Adsense. In fact, we recommend to all our students to monetize their website without Adsense. It should be a last resort, since the pay is so low, and other monetization strategies can make you much more revenue from your website visitors. Just take a look at […]

Media Kit Templates

media kit templates

Besides the /advertise/ page on your website, your media kit is often the sales brochure for your website to woo potential advertisers. That’s why it’s important to browse some high quality media kit templates before you commit to designing your first media kit. Choose a media kit template which puts your best foot forward. It is […]


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