Cost Per View (CPV) is most often used in relation to any sort of video ad, whether it be on Youtube, Facebook, or any other platform.
It is simply the price paid for an advertiser to receive 1 view of their video.
CPV Calculator (Cost Per View):
Use our CPV calculator below to determine your video ads CPV. You’ll need to know the cost of the ad campaign, and how many views your video received. Once you enter these two values you’ll automatically see the CPV calculated.
What is the Cost Per View Formula?
The CPV can be calculated by dividing the total amount spent, by the number of views the video received.
For example, if you spent $250 to play a video on a publishers website, and it received exactly 1,000 views, then your cost per view is $0.25.
The formula we used is (Total Amount Spent) ÷ (Total Views).
What does CPV actually mean?
CPV (cost per view) simple means the amount you pay to show a video 1 time on a publishers site. To put it another way, the CPV is the amount you get paid, every time an advertisers video plays on your website.
Answer: To figure out “cost per view” you divide the cost by the number of views.
The cost per view in video ads is a calculation that tells you how much it costs for each person who saw your video ad. The higher the cost per view, the more money an advertiser spends but then less people see their ads (assuming the budget remains set) which means they are paying for fewer people’s attention.
Why is The Cost Per View Important?
From a publishers point of view, you want to maximise your cost per view. This is just the same as the CPM rate you are earning for display banners. The higher the CPV number, the more money you’ll be making.
From an advertisers point of view, a low CPV is better. This means you’ll show your video to as many people as possible. Keep in mind however, that if the CPV is too low, you might be buying low quality views. Are they even humans watching your video ad?!
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