Our open rate calculator is super simple – all you need to do is enter the number of people which opened your email, and the number of people who you sent the email too. We’ll then tell you the open rate.

How do you know how many people opened your email? If you are using any of the well-known email platforms, you’ll get data in your user dashboard showing you the number of people who opened it. Sometimes you’ll even see *who* opened each email.

Platforms such as CampaignMonitor (seen above), ActiveCampaign, Mailjet, Aweber, and MailChimp all provide open rate data within the platforms, so you don’t really need to use the open rate calculator below.

But if you do need to calculate it manually, keep reading below:

## Open Rate Calculator:

Use our open rate calculator below to determine your newsletters open rate. Simply enter the number of people that opened it, and the number of people you sent it to, and our calculator will show you the open rate. Easy as!

## What is the Open Rate Formula?

## What does Open Rate actually mean?

## Why is The Open Rate Important?

Let’s look at an extreme scenario – an open rate of 0%.

This means that no matter how many people you send an email campaign too, not a single person opens it. You would be just as well off doing nothing, since no one is seeing your message anyway.

Lets assume you have an email list of 10,000 people. You spend years gathering these email addresses through competitions and lead magnets. You spend hundreds per year on tools like ActiveCampaign to send your emails. All 10,000 people are potentially interested in your product. After all, they gave you their email address and signed up to hear from you.

How dissapointing would it be to send an announcement or offer to these people and have no one see it.

Well that’s what will happen with a 0% open rate. Not a single person will open the email.

**But, **if the open rate was 20%, then you would have 2,000 people read your message. Great!

How about if the open rate was 40%? Then you would have 4,000 people read your email. Even better!

Since it can be hard to grow your database, it pays to keep trying to optimize your open rate. Test email frequencies, send times, send days, and subject lines. Eventually you’ll see (through trial and error), the best mix to get the best open rate.

## Other Calculators:

- Open Rate CalculatorOur open rate calculator is super simple – all you need to do is enter the number of people which opened your email, and the number of people […]
- CPV CalculatorCost Per View (CPV) is most often used in relation to any sort of video ad, whether it be on Youtube, Facebook, or any other platform. It is […]
- CPI CalculatorIntro content goes here CPI Calculator: Use our click through rate calculator below to determine your CTR. Simply enter the number of clicks and ad received, and the […]
- eCPM CalculatorAn eCPM calculator reveals one of the most important, and interesting, metrics a website owner needs to look at. I’ll do my best on this page to explain […]
- CPA CalculatorCPA (cost per acquisition) is the dollar price that an advertiser pays to acquire a customer. It is one of the most important metrics for any digital marketer. […]
- CPC Calculators CPC Calculator: User our CPC calculator below to determine exactly how much you are paying per click. You’ll need to enter the amount you spent on the […]
- Conversion Rate CalculatorYou conversion rate can be calculated in a number of different ways. In it’s most simplest form, a websites conversion rate is the number of online sales as […]
- CTR CalculatorThe click through rate (CTR) is one of the most basic, and most frequently used, metrics in the online advertising industry. CTR is used to gauge the attractiveness […]