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Our open rate calculator is super simple – all you need to do is enter the number of people which opened your email, and the number of people who you sent the email too. We’ll then tell you the open rate.

How do you know how many people opened your email? If you are using any of the well-known email platforms, you’ll get data in your user dashboard showing you the number of people who opened it. Sometimes you’ll even see who opened each email.

open rate calculator

Platforms such as CampaignMonitor (seen above), ActiveCampaign, Mailjet, Aweber, and MailChimp all provide open rate data within the platforms, so you don’t really need to use the open rate calculator below.

But if you do need to calculate it manually, keep reading below:

Open Rate Calculator:

Use our open rate calculator below to determine your newsletters open rate. Simply enter the number of people that opened it, and the number of people you sent it to, and our calculator will show you the open rate. Easy as!

What is the Open Rate Formula?

The open rate formula is simply (total unique opens ÷ total recipients) x 100

What you are doing is dividing the number of email opens, by the number of people you sent the email to. Once this is done, to get the percentage, you simply multiply by 100.

For example, if you sent 100 emails to 100 recipients (total recipients), and you see that 43 of these people actually opened the email, then the equation for open rate is (43 ÷ 100) * 100. In this example, the open rate is 43%.

What does Open Rate actually mean?

The open rate is simply the percentage of people who received the email, which actually opened the email.

Please keep in mind that the open rate doesn’t tell you whether somebody spent 1 second looking at the email, or 10 minutes. It also doesn’t tell you if they actually read the email. It simply states the percentage of people who opened the email.

Why is The Open Rate Important?

Let’s look at an extreme scenario – an open rate of 0%.

This means that no matter how many people you send an email campaign too, not a single person opens it. You would be just as well off doing nothing, since no one is seeing your message anyway.

Lets assume you have an email list of 10,000 people. You spend years gathering these email addresses through competitions and lead magnets. You spend hundreds per year on tools like ActiveCampaign to send your emails. All 10,000 people are potentially interested in your product. After all, they gave you their email address and signed up to hear from you.

How dissapointing would it be to send an announcement or offer to these people and have no one see it.

Well that’s what will happen with a 0% open rate. Not a single person will open the email.

But, if the open rate was 20%, then you would have 2,000 people read your message. Great!

How about if the open rate was 40%? Then you would have 4,000 people read your email. Even better!

Since it can be hard to grow your database, it pays to keep trying to optimize your open rate. Test email frequencies, send times, send days, and subject lines. Eventually you’ll see (through trial and error), the best mix to get the best open rate.

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