eCPM Calculator

Editorial Staff

An eCPM calculator reveals one of the most important, and interesting, metrics a website owner needs to look at. I’ll do my best on this page to explain what the eCPM is, how to calculate the eCPM, and how to optimize your eCPM.

But before we start, what is an eCPM? In a nutshell, the eCPM shows a publisher (website owner) their banner ad monetization performance. The eCPM is the revenue earned per 1000 ad impressions.

The higher your websites eCPM, the more money you are earning from your ad units.

eCPM Calculator:

Use our eCPM calculator below to determine your eCPM. Simply enter your total earnings from display ads, and the total number of impressions from those display ads, and our calculator will show you the eCPM.

What is the eCPM Formula?

eCPM = Total Ad Earnings / Impressions x 1000

What does eCPM actually mean?

eCPM stands for ‘effective cost per mille’.

Why is The eCPM Important?

Unless your a nutjob, you’ll want to maximise the earnings from your website. It is hard growing a site, and takes months (or years) to build the traffic, so you shouldn’t settle for a low eCPM when a bit of focus on improving it today, will pay dividends for tomorrow and beyond.

There are a few ways you can improve your websites eCPM:

  • Test different banner sizes
  • Optimize your ad positions
  • Join a higher paying ad network (view our Adsense alternatives)
  • Sell banners ads directly to brands

We cover a lot of these methods in our Monetization Method course, so be sure to start a free trial if you want to improve your eCPM.

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